What are cookies
For almost any modern website to work properly, it needs to collect certain basic information on its users. To do this, a site will create files known as cookies – which are small text files – on its users’ computers. These cookies are designed to allow the website to recognize its users on subsequent visits, or to authorize other designated websites to recognize these users for a particular purpose.
Cookies do a lot of different jobs which make your experience on the Internet much smoother and more interactive. For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently. They also help ensure that the advertisements that you see online are more relevant to you and your interests. Much, though not all, of the data that they collect is anonymous, though some of it is designed to detect browsing patterns and approximate geographical location to improve user experience.
Some websites may also contain images called ‘web beacons’ (also known as ‘clear gifs’). Web beacons only collect limited information, including a cookie number, a timestamp, and a record of the page on which they are placed. Websites may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign (for example by counting the number of visitors).
Information collected by cookies and web beacons is not personally identifiable.
What types of cookies are there and which ones do we use?
There are two types of cookie:
Persistent cookies remain on a user’s device for a set period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.
Cookies also have, broadly speaking, four different functions and can be categorized as follow: ‘strictly necessary’ cookies, ‘performance’ cookies and ‘targeting’ or ‘advertising’ cookies.
Strictly necessary cookies are essential to navigate around a website and use its features. Without them, you wouldn’t be able to use basic services like registration or shopping baskets. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Example of how we use ‘strictly necessary’ cookies include:
Setting unique identifiers for each unique visitor, so site numbers can be analyzed.
Performance cookies collect anonymous data for statistical purposes on how visitors use a website, they don’t contain personal information, and are used to improve your user experience of a website.
Here are some examples of how we use performance cookies:
Gathering data about visits to the Website, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from.
For comparison with other websites using data collected by industry-accepted measurement and research companies.
Information supplied by performance cookies helps us to understand how you use the Website; for example, whether or not you have visited before, what you looked at or clicked on and how you found us. We can then use this data to help improve our services. We generally use independent analytics companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies).
We can combine the data from the web analytics services and their cookies with the information you have supplied to us, so that we can make your experience more personal by recommending certain products to you based on your viewing behavior or tailoring your emails with content you might find more interesting. We would only do this if you have given us permission to communicate with you.
Advertising and targeting cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users’ clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator’s permission, but can be placed by the operator themselves. They can remember that you have visited a website, and this information can be shared with other organizations, including other advertisers. They cannot determine who you are though, as the data collected is never linked to your profile.
The two main ways we use advertising and targeting cookies are set out below:
Interest-based advertising (or online behavioral advertising) is where cookies are placed on your device by our third party service providers which remember your web browsing activity and group together your interests in order to provide you with targeted advertisements. Your previous web browsing activity can also be used to infer things about you, such as your demographics (age, gender etc.). This information may also be used to make the advertising more relevant to you.
‘Retargeting’ is a form of interest-based advertising that enables our advertising partners to show you advertisements selected based on your online browsing activity away from the Website. This allows companies to advertise to people who previously visited their website. These cookies will usually be placed on your device by third-party advertising networks and we have listed the main third party networks we work with below.
Without these cookies, online advertisements you encounter will be less relevant to you and your interests.
How do i control my cookies?
You should be aware that any preferences will be lost if you delete cookies and many websites will not work properly or you will lose some functionality. We do not recommend turning cookies off when using our Website for these reasons.
Most browsers accept cookies automatically, but you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. Generally, you have the option to see what cookies you’ve got and delete them individually, block third party cookies or cookies from particular sites, accept all cookies, to be notified when a cookie is issued or reject all cookies. Visit the ‘options’ or ‘preferences’ menu on your browser to change settings.
Managing performance cookies
It is possible to opt out of having your anonymized browsing activity within websites recorded by performance cookies.
www.magnanatura.com uses the following companies and you can opt out of their cookies by clicking on the relevant links. Please note that this will take you to the relevant third party's website and generate a ‘no thanks' cookie, which will stop any further cookies being set by those third parties.
Don't forget that by not allowing performance cookies, this stops us from being able to learn what people like or don't like about our Website so that we can make it better.
Managing advertising cookies
Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use our Website. This just means that the advertising you see will not be as customized to you.
We have also set out links below to some of the specific partners we work with who set cookies on our websites, and therefore on your computer, each of which have instructions on how to opt out of their cookies.
We use services from Google (Google Analytics) to collect web statistics. Cookies from this provider among other things allow us to see which pages are visited, where the traffic comes from, etc. We use the information to measure and improve the user experience on our website and to follow up on sales and ad campaigns.
Additionally, we use partners that help us to keep track of user activities, profitability of online marketing and to deliver targeted online ads when you visit other websites. These services may use third part cookies provided by our partners.
What we collect?
We may collect the following information:
• Name and contact information including email address;
• Demographic information such as postcode, preferences and interests;
• Other information relevant to customer surveys, competitions and/or offers.
What we do with the information we gather?
We require this information to understand your needs and provide you with a better service. Furthermore, we collect information for the following reasons:
• Internal record keeping;
• We may use the information to improve our products and services;
• If you have signed up for our newsletter then we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided;
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customize the website according to your interests.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.
Protection of private information
We are totally committed to protecting the privacy of our website visitors and customers. Magna Natura does not sell, share or transfer your personal information to any outside parties other than our third party processors.
For the sole purpose of operating our business, suppliers or third party processors (such as credit card companies, customer service providers and shipping companies) may process your information, but only to the extent that it is needed to assist the Magna Natura business.